Why is High-Performance Selling
the most effective sales program today?

Successful selling starts with a mindset that understands how people are attracted to us and buy our products or services. Then it's a matter of working with the fundamental principles of selling. I call these principles High-Performance Selling. It is about communicating the value of your products or services in a way that people see what's in it for them.

To be among the top five or ten percent of salespeople, a salesperson must thoroughly understand and professionally apply the rules of two games: the outer game of selling - the key technical professional skills to make more sales, and make them faster and easier than ever before - and the inner game of selling - the mental laws that affect one's thought processes and thus significantly affect sales and income.

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As the "strategic" phase of the selling process, High-Performance Selling focuses on the effective management of the individual sales call. Unlike "in-your-face" systems that stress high-pressure closes and other manipulative techniques, High-Performance Selling concentrates on understanding the prospect’s wants, needs and desires—the "solution image" that explains why and how people really buy.

How is High-Performance Selling different than other sales programs?

• It focuses on the way today's consumer wants to buy. With copyrighted tools you will learn exactly what they want. You'll also put the buyer in control of type, amount and speed of the information they receive. When people control these elements, they have less resistance, learn faster and buy much quicker.
   
• The buyer discovers benefits they're not currently enjoying. When they uncover what's missing, their want-to-haves rapidly change to desires-to-own. When desire exceeds price, people usually buy.
   
• If you can't prove your product or service is better, why should people pay more to do business with you? Truth is they won't. You'll learn a simple copyrighted way to prove why you're worth substantially more. Others may be selling something similar, but the buyer will know it's impossible to find the same thing you offer at any price.
   
• Before High-Performance Selling, closing the sale could be an awkward, frustrating and sometimes gut-wrenching experience. Instead of using memorized clichés and phrases to talk people into buying, you'll use tools to review their reasons to buy. Because you've already dealt with most questions and concerns, you'll find many buy without ever raising an objection.
   
• We focus on what you sell, not on some mythical product like thingies or widgets. A customized High-Performance Selling program makes learning fast, fun and permanent.
   
• New skills are worthless unless they become behaviors. Over the past 20 years, we've developed a unique skills-practice process that builds lasting confidence and assures that new skills become permanent behaviors on every sale.
   
• The best training fails without the best trainer presenting it. Steve Johns and his instructors have had real-world sales and training experience to assure you receive an entertaining --results producing -- world-class experience every time.

High-Performance Selling will help you out think, out smart, and out sell the competition . Here are just a few of the benefits you can expect from a Solution Based Selling program:
 

• Increase sales, commissions and profits
• Reduce losses to cut-throat, price-slashing competitors, and cancellations
• Jump-start your professional sales career
• Accelerate your sales process
• Sell your products or services for more money
• Be innovative and leading edge in your sales approach

Read what these attendees had to say about our programs

“If Steve’s program doesn’t pay for itself within a week of attending, you’d better re-think your sales process and products!” - Rick Allison

“Steve, I responded with what you taught in the training program, covered the 6 concerns, demonstrated the product and soon she was signing the purchase agreement!” - Dave Graham

“I have been to many of these over the years and have seen them all. Steve, you are definitely the best!” - Dee Drake

Contact us today about a customized program for your group.

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